Mar 19, 2020
Anne Ballard is the president of marketing, training, and developmental services for Universal Storage Group. A management company that operates 60-plus facilities in 14 states and overseas.
Anne has served on the Self Storage Association Board of Directors and is a two-term past-president of the Georgia Self Storage Association.
Anne Ballard is also known in the Self Storage industry as the “The Hat Lady.”
Anne is a leader and widely respected in the storage industry as a proven marketing expert.
On Today’s Podcast
01:30 – The Key Performing Indicators that Anne looks at
06:10 - Universal Storage price increase
07:47 - A bit of advice from Anne
08:39 – How to improve the sales process
14:36 – About Self Storage Insurance
16:55 –The feasibility study
22:32 - The lease rate
24:44 - The one thing that she knows now that she wishes she has known when she first started
26:10 - Quick Fire Round – Five Questions for Fun
Books Mentioned:
The Hat Lady Speaks: Marketing & Managing Self-Storage - https://www.amazon.com/Hat-Lady-Speaks-Marketing-Self-Storage/dp/0977157857
Links Mentioned:
Anne Ballard on LinkedIn - https://www.linkedin.com/in/manneballard
Universal Storage Group - https://universalstoragegroup.com/