Aug 13, 2025
Good morning, Store Nation!
Welcome back to the Hacking Self Storage podcast.
Today, I’m breaking down exactly how much I spend on marketing across all six of my sites, and what percentage of revenue that works out to.
You’ll hear why mature sites spend less, how economies of scale play a big role, and the ideal ad spend percentage you should aim for once your site is established.
Hope this helps you see where your own marketing budget stands.
Give it a listen!
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